MUAI 450 The Importance of NAAM for Professional Development (2025)

The National Association of Music Merchants (NAMM) Show, held annually in Anaheim, California, is the world’s largest music products tradeshow, bringing together global music companies, professionals, and musicians. The event showcases new products and industry innovations, featuring hands-on exhibits, product launches, educational sessions, and participation from international attendees. Because the NAMM Show is an outlet for creativity, learning, and connection in the music community, it has long been attended by SUNY Potsdam’s Music Business students. Our poster shows what we have learned and how our time at NAMM 2025 has impacted our early careers.